E-Commerce: Product Data in Minutes Instead of Days
An industrial supplies online retailer with 50,000 active SKUs faces a structural product data problem: suppliers deliver datasheets in different formats — PDFs, spreadsheets, Word documents. Product copy is technically correct but unsuitable for search engines or purchasing managers. Translations are missing. Attributes are incomplete or inconsistently filled.
Read MoreRetail: AI Customer Service That Actually Knows the Answers
A retail chain with 120 stores and a growing online shop receives around 800 customer contacts per day — via chat, email, and phone. 65% are standard enquiries: delivery status, returns, product availability, opening hours, voucher conditions. A call centre of 15 staff handled these contacts — during peak season, wait times reached 18 minutes.
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